What gift to get him this Valentine’s Day? A Valentine’s Gift that he is really going to appreciate. One that won’t leave him forcing feigned gratitude and you pretending not to notice he wasn’t exactly bowled over!

The trick to choosing the right gift for a male Valentine is to appreciate that he is not a woman. Yes, whilst you may be blown away by soapy romance, the average man probably isn’t going to be. He is much more practical minded and, frankly, if he’s like 90% of British blokes, he probably finds all that mushy, overtly romantic stuff more embarrassing than endearing!

So, stop thinking like a woman and start thinking like a man. Yes, we realise this may semm like taking all the fun out of it. And, no, we are not advocating that you get him a drill for his Valentine’s Day gift… well not unless it is a particularly good one with his name engraved into it!

No, for his Valentine’s Day gift, you need to think in terms of something that will either bring him pleasure or has a practical use, but that is anything-but everyday. Because you want him to appreciate it (because it’s fun or useful) and for it to have a special place in his heart, because you gave it on Valentine’s Day. So, it’s either got to create a lasting memory or have a lasting appeal or an ongoing practical use.

Things like make his life easier/ more comfortable/ more convenient are likely to be a hit.